My process

I connect with the client to understand their goals, vision and needs. Together, we define the scope of the project, timelines, and key deliverables. A solid brief ensures we're aligned from the start.

Once the brief is set, I dive into research to gather inspiration, understand the client's industry, competitors and audience. This stage allows me to uncover insights that will inform the design direction and ensure the work stands out.

The creative process begins! Using the research and brief as my guide, I develop initial concepts and designs. This is a collaborative stage where I share ideas, gather feedback, and refine the visuals to align with the client's vision.

With feedback incorporated, I fine-tune and polish the chosen design. This stage focuses on attention to detail—whether it's creating high-fidelity assets, ensuring consistency, or preparing files for final delivery.

The final designs are ready! I provide all necessary files in the required formats, along with any supporting materials. I ensure the client feels confident using the assets and I'm available for any final tweaks or guidance.